20% of all Tweets are Brand-Specific
A research team at Penn State University found that 20% of all Tweets on the popular social networking site Twitter deal with brand-specific products or services. According to Jim Jansen, associate professor of information science and technology at Penn State, “People are using tweets to express their reaction, both positive and negative, as they engage with these products and services.” He added, “Tweets are about as close as one can get to the customer point of purchase for products and services.” The study also indicated that brand-related tweets provide companies with a “rich source” of information which can be used to further build brands and awareness. How can Twitter help you build your brand? You can always Tweet us at http://www.Twitter.com/EnvavnoTweets as one way to find out.