Internet Only Medium to Show Increase in 2009 Advertising Expenditures
It’s no surprise, advertising belts are tightening in the face of an uncertain economy. According to the ad spending forecast released April 2009 by ZenithOptimedia, traditional advertising mediums such as newspapers, magazines, TV and radio are projected to see a decrease. In fact, ad expenditures in general are projected to be almost 7% lower globally and 8% lower in the US. However, one medium is expected to see an increase - internet - which should grow by 9%. Worth noting is that internet video and internet radio are both expected to increase by nearly 30%. Podcast spending will grow by 12%. What’s driving the numbers? Poor consumer confidence means people are staying home and becoming more strategic in their search to find good deals. The ZenithOptimedia study says that most internet growth will come from search advertising.
Source: MediaPost
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