No Bark and All Bite!
In this video and case study from Advertising Age, Josh Bernoff with Forrester Research demonstrates the simplicity and power of social media by discussing how it prompted Del Monte to create a new breakfast treat for dogs in six short weeks. The video is part of Bernoff’s keynote address at the recent Interactive Advertising Bureau’s Social Media Conference. Click here to view video
Source: AdAge
Tags: Marketing Autobahn
This entry was posted on Monday, June 15th, 2009 at 3:27 pm and is filed under Marketing Autobahn. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.