What Marketing Execs Want from Social Media
Want to know what marketing executives from some of the the nation’s biggest brands expect from social media? Steve Marshall and The New Group put together this 3 minute video which features a variety of executives answering the question, “If social media could do one thing for your brand, what would that be?” As Marshall writes in his introduction to the video, the executives’ responses are varied but the underlying theme is that social media allows more direct and “authentic” interaction with certain audiences.
What Marketing Execs Want From Social Media from The New Group on Vimeo.
How would you answer that question?
Source: The New Group
This entry was posted on Monday, June 1st, 2009 at 2:02 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.