Social Media Stats: Marketers Don’t Know Where to Start
According to a report by eMarketer, social media will be used by more than 80% of brand marketers within a year’s time. Currently, nearly 60% of brand marketers claim to use social media and only 13% say they have no plans.
Here are some of the barriers to social media marketing:
- 37% of brand marketers and 31% of agency marketers claim they don’t know enough about social media and don’t know where to start.
- 37% of brand marketers and 28% of agency marketers indicate there is no effective way to measure social media efforts.
- About 25% of both brand and agency marketers say their budget does not support social media.
Social media seems to be here to stay. As the data shows above, the biggest hurdle to social media is marketers not knowing what to do or where to begin. Envano knows how to get over that hurdle.
Source: Mashable
Tags: Social Marketing
This entry was posted on Tuesday, September 15th, 2009 at 1:37 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.