Americans Spend 17% of Internet Time on Social Networking

Marketers are often tasked with trying to “meet people where they are.” In recent years social network sites have made this a little easier. According to Nielsen Co., Americans spend 17% of their internet time on social sites like Facebook and blogging sites. That’s an increase of six percent over last year. While many marketing budgets are tightening, ad spending on social sites has doubled. Are you meeting your customers where they are?

Source:  Yahoo! Tech

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This entry was posted on Thursday, October 15th, 2009 at 5:59 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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