Social Media = More Brand Searches
When it comes to brands, social media users are an energetic bunch. A recent study by GroupM Search and comScore, Inc., showed a direct link between online search behavior and “brand discovery” via social media. As Graham Mudd, comScore’s VP said, “Social media-exposed consumers are far more likely to search for brand and product-related terms, and click on a brand’s paid search ad.”
Also, worth noting:
- social media users are almost twice as likely to search and make a list of brands and products for purchase compared to other users.
- Users exposed to “influenced” social media and paid search showed a 223% increase in search behavior over those exposed to paid ads alone.
How engaged is your brand with the social media sect?
Source: Marketing Charts
Tags: Social Marketing
This entry was posted on Wednesday, October 28th, 2009 at 2:22 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.