Older Adults are Out of the Rocking Chair and Online
It’s no secret, people ages 45 and up are flocking to the internet. Though, the numbers may be surprising. According to the recent CTAM Pulse report, over 90% use email and over 70% shop online.
Those ages 65+ are avid users of the internet and are the generational leaders of online activity. 94% of “Matures” use email, 77% shop online, 70-71% use the internet for news and health information, 59% do their banking online and 47% play free online games.
Similarly, Baby Boomers (those aged 45-64) are heavy users. 93% report they use email, 71% shop online, 67-73% read news and gather information and 66% use online banking.
While some older adults don’t have the latest in computer technology, they have discovered the strengths of the online world and aren’t afraid to use them. How is your company tapping into these important generational groups?
Source: Media Post
Tags: Social Marketing
This entry was posted on Wednesday, December 2nd, 2009 at 8:53 am and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.