How are People Sharing Online Info?
A new study by SocialTwist shows how people share online information. The study was based on people’s use of the “Tell-A-Friend” widget found on blogs, newspaper sites and other websites. The findings may surprise you.
- 59% of people used email to share the info while 25% used instant messenger and 14% used social networking sites like Facebook and Twitter.
- 44% of Tell-A-Friend users turned to Yahoo mail to share their information, 25% used MSN and 19% used Google’s Gmail.
- When it comes to shares by social networking sites, Facebook accounted for 79% while MySpace was at 15% and Twitter was at 5%.
As Jason Falls writes, “When we as internet marketers are making recommendations and building functionality for the mainstream, we have to remember that WE are not mainstream.” Email and instant mesaaging are popular tools. Twitter is growing, but its usage as a share tool hasn’t caught on quite yet.
How does your company share information? Envano is well-acquainted with all the off- and online channels and can help you start the conversation.
Source: Social Media Explorer
Tags: Social Marketing
This entry was posted on Wednesday, January 6th, 2010 at 5:08 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.