Senior Marketers Make Social Media a Top Priority in 2010
Relationships matter. eMarketer said today that 45% of senior marketers who responded to a recent survey indicated social media is a “top priority.” 42% said it is “important.” Only 12% said social networks/applications are a “low priority” or “not relevant.” Furthermore, recognizing that the right platform needs to be in place to support social media, 45% ranked digital infrastructure as a “top priority” while 52% said it is “important.” Worth noting, almost 50% of senior marketers believed that search optimization, mobile devices, blogger outreach, viral campaigns, digital advertising and email marketing are “important.” Online games came in with the lowest rank; only 30% deemed them as “important” and 25% said they are a “low priority.”
What are your social media priorities for 2010? Envano can help you build and manage your social networks on- and off-line.
Source: Mashable
Tags: Social Marketing
This entry was posted on Wednesday, January 27th, 2010 at 3:34 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.