Are You In Your Clients’ Inbox?
Feb 25
50% of consumers say they are more likely to purchase from companies (online and office) if they receive email from them. According to an Epsilon survey conducted by ROI research, permission-based email campaigns greatly impact purchasing behavior and consumer loyalty. Furthermore, one-third of the respondents indicated they visit sites directly instead of clicking on an email link and 67% said they purchased products offline after receiving email from a retail company. Epsilon’s SVP, Strategic Services said that study findings, “demonstrate the importance of email marketing as part of a multi-channel communication strategy.”
Source: Email increases likelihood to buy by 50%
By: David Sauter
Categories: All Posts, Corporate Site & eCom, Marketing Strategy