Social Networking Isn’t Just for Kids!
Feb 17
More Baby Boomers (ages 45-63) and those of the Silent (ages 64-72) and G.I. (ages 73+) generations are online now than ever before, according to the Pew Internet and American Life Project. The biggest increase since 2005 is in the 70-75 age-group, where online usage has jumped from 25% to 45% in just three years. While email is the most popular activity with this age group, instant messaging, social networking and blogging are a growing trend. The report also indicates that older generations seek health-related information in numbers equal to those ages 18-32.
Generation X (ages 33-44) are the biggest online shoppers. 80% of of these internet users purchase products online while 56% of those ages 64-72 do.
Generation X also leads the way in online banking while growth has been flat in this area for those ages 64 and up.
While video downloads are most popular with those ages 18-32, the activity is growing in popularity. 38% of Generation X internet users report downloading videos.
Source: Seismic Shift in Internet Age Mass
By: David Sauter
Tags: baby boomers, Generation X, Pew Research, video
Categories: All Posts, Social Media