Almost 50% of Ages 8-27 Use Social Networking “Fan” Pages
Mar 23
While 84% of Gen-Yers notice ads on social networking sites, more than 70% rarely click on them. An interesting twist is that 62% of the same group visit brand or fan pages on social networking sites and almost 50% click-and-join. The top two reasons cited are: “getting news or product updates” and “having access to promotions.” Other reasons include video/music uploading (41%), opinions (36%) and talking to other consumers (33%). Some are still on the fence with regard to the marketing benefits of social networking, However in January 2009, Netpop Research LLC reported that a typical social network “addresses 110 people per week on average,” a 93% increase since 2006. Also, the typical social networker spends approximately $101 online per month.
By: David Sauter
Tags: demographics, facebook
Categories: All Posts, Social Media