Who’s Flocking to Twitter?
Apr 30
Contrary to popularadoption models and in keeping with recent social networking site trends, it’s those aged 35 and over who are flocking to Twitter. In fact, the “young early adopters,” those ages 18-24 make up less than 11% of the US Twitter population. Furthermore, those age 35-44 spend about 20 minutes per visit while those 18-24 spend about 5 minutes. According to comScore blogger Sarah Radwanick, “With those age 25 and older representing a much bigger segment of the population than the under 25 crowd, it might help explain why Twitter has expanded its reach so broadly so quickly over the past few months.”
Source: Marketing Vox
By: David Sauter
Tags: twitter
Categories: All Posts, Social Media