Could Certain Keywords Prompt Trademark Troubles?
Apr 27
Google’s AdWords may have to change how it operates after a recent ruling from the Second Circuit Court of Appeals. The court overthrew a 2006 ruling that allowed advertisers to purchase trademarked keywords without fear of trademark infringement. The new ruling says the practice can confuse consumers and that Google’s sales of marks to create sponsored links violates established law. We will keep you posted.
Source: Marketing Vox
By: David Sauter
Tags: adwords, Google, legal, trademarks
Categories: All Posts, Interactive Advertising, Search Engine Marketing