Email and Social Media Can Be A Marriage Made in Digital Heaven
May 18
Many marketers have had a difficult time reconciling email efforts with social media marketing. In fact, only 13% used online networks last year to increase email subscriber rates according to a recent collaborative study (Ball State University, Email Marketer’s Club and ExactTarget). However, over 46% plan to integrate email and social media during 2009, a 400% increase. 88% who combined the two last year will do the same this year.
Why is integrating a challenge? ExactTarget says that consumers are reluctant to allow marketers access to online social networks. In short, they want to avoid unnecessary messages. ExactTarget’s Morgan Stewart says successful integration most likely lies with marketers who create targeted messages within quality social networks.
Source: Marketing Vox
By: David Sauter
Tags: Email, social media
Categories: All Posts, Social Media