Find Customers with SEM, Keep Them with Email
May 26
As e-commerce grows, many marketers are looking online to gain market share in a tough economy. According to “Retailing Online 2009″ (from Forrester Research and Shop.org), 46% are spending less on their online budgets while nearly 25% are spending more. 80% of those spending more are amplifying their search engine marketing (SEM) efforts while 65% are increasing email and 60% are boosting social marketing. In short, marketers are turning to SEM to find customers and to email to keep them. 89% said that email is the most successful tactic overall with 71% of retailers planning to target their emails using customer demographics and purchase habits.
Source: Internet Retailer
By: Envano
Tags: e-commerce, ecom, Email, Forrester, Search Engine Marketing, SEM
Categories: All Posts, Corporate Site & eCom, Search Engine Marketing, Social Media