How Do You Get From “Behind the Curve” to “Cutting Edge”?
May 14
When it comes to digital marketing, chief marketing officers say their companies could do more. According to a survey by Heidrick & Struggles International, Inc. and Digital Scientists, 75% of respondents said as individuals they are “at the cutting edge.” Yet 60% indicate their organizations are “behind the curve.” Why? According to Digital Scientst’s Tom Klein, “With digital marketing, they finally have the tools to answer the oldest question in marketing – what’s working and what’s not. However, they don’t have the internal digital marketing skill sets they need to get the job done.” In fact, only 13% said they have the talent to employ “growth-generating digital marketing programs.” Sound familiar? Envano has a proven digital marketing track record and can quickly take you from “behind the curve” to “cutting edge.”
Source: prnewswire.com
By: David Sauter
Tags: digital marketing, marketers
Categories: All Posts, Marketing Strategy