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No Bark and All Bite!

Jun 15

In this video and case study from Advertising Age, Josh Bernoff with Forrester Research demonstrates the simplicity and power of social media by discussing how it prompted Del Monte to create a new breakfast treat for dogs in six short weeks. The video is part of Bernoff’s keynote address at the recent Interactive Advertising Bureau’s Social Media Conference.  Click here to view video

Source:  AdAge

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Categories: All Posts, Social Media

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