Name Your Domain!
Jul 23
It comes at a high price but ICANN (Internet Corporation for Assigned Names and Numbers) is allowing “specialty addresses such as .shoes, .ibm, .movies or .apple” beginning in 2010. As the NY Times said, “a simpler name can’t be anything but better.” But the $185,000 price-tag is steep and even steeper – up to $1M – once you add in the associated processing and legal fees. For those organizations that believe a customized top-level domain is worth more than the regular old .com, this may be great news. What’s in a name? Let Envano help you decide.
Source: MarketingVox
By: Envano
Tags: .com, domain, Search Engine Marketing, URL
Categories: All Posts, Marketing Strategy