Google Users are Loyal but Microsoft/Yahoo are Closing the Gap
Sep 8
Google seems to have cornered the loyalty market. Recent data from comScore shows that Google has 84% of the overall search market while Microsoft and Yahoo together hold 73%. Where it gets interesting is that Google searchers conduct an average of 54.5 searches per month while Microsoft and Yahoo users combined conduct 26.9 searches. Also, 80% of Google user searches happen on Google products compared to Microsoft/Yahoo where the rate is 33%.
Google currently has 65% of the US search market while Microsoft and Yahoo together hold 28%. According to comScore’s Eli Goodman, if Microsoft/Yahoo users increased their number of searches to near Google user search levels, Microsoft/Yahoo could hold more than 40% of the market share. He added that the Microsoft/Yahoo alliance represents a real opportunity to overtake Google.
We know how important a search engine strategy is to your organization’s marketing efforts. We will keep you posted!
Source: Envano
Tags: Google, Microsoft, Search Engine Marketing, Yahoo
Categories: All Posts, Search Engine Marketing