Who Cares About Your Company?
Jan 13
A recent Popular Media Study looked at three groups of social media users: max connectors (those with 500 plus connections), daily users and all respondents to the survey. The study was to discern the media habits of consumers and their impact on the relationships they forge with the companies they interact with.
All three groups (61%) used social media to learn about new products and services. While 64% of all respondents used social media to learn about sales and specials, only 46% of max connectors did the same. Conversely, only 30% of all respondents used social media to gain information about company culture, environmental responsibility, etc., while almost 50% of max connectors did.
Max connectors appear to be more motivated by a company’s culture and products/services and less so by its sales and specials. With their large social network, max connectors are a great resource for marketers because they take the time to get-to-know the companies they interact with.
Do you know what motivates your clients? At Envano, we can help you figure that out.
Source: Marketing Sherpa
By: Envano
Tags: connectors, social media, survey
Categories: All Posts, Social Media