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Interactive Marketing

A research team at Penn State University found that 20% of all Tweets on the popular social networking site Twitter deal with brand-specific products or services. According to Jim Jansen, associate professor of information science and technology at Penn State, “People are using tweets to express their reaction, both positive and negative, as they engage with these products and services.” He added, “Tweets are about as close as one can get to the customer point of purchase for products and services.” The study also indicated that brand-related tweets provide companies with a “rich source” of information which can be used to further build brands and awareness. How can Twitter help you build your brand? You can always Tweet us at http://www.Twitter.com/EnvanoTweets as one way to find out.

Tags: brand, Search Engine Marketing, social media, twitter

Categories: All Posts, Social Media

According to a report by eMarketer, social media will be used by more than 80% of brand marketers within a year’s time. Currently, nearly 60% of brand marketers claim to use social media and only 13% say they have no plans.

Here are some of the barriers to social media marketing:

• 37% of brand marketers and 31% of agency marketers claim they don’t know enough about social media and don’t know where to start.
• 37% of brand marketers and 28% of agency marketers indicate there is no effective way to measure social media efforts.
• About 25% of both brand and agency marketers say their budget does not support social media.

Social media seems to be here to stay. As the data shows above, the biggest hurdle to social media is marketers not knowing what to do or where to begin. Envano knows how to get over that hurdle.

Source: Mashable

Tags: brand, eMarketer, social media

Categories: All Posts, Social Media

The stats are in. Teens don’t flock to Twitter and they have little to do with the popular social networking site’s exceptional growth. According to recent Nielsen NetRatings data, 25% of internet users are aged 25 or less yet only 16% of Twitter’s users are in the same age group. Who’s flocking to Twitter? Those in the 25-54 age group make up 64% of Twitter’s users while those 55+ make up 20%. Over 80% of Twitter’s users are over the age of 25! Does this surprise you? More importantly, is Twitter potentially part of your marketing mindset? Let Envano help you decide.

Source: Mashable

Tags: Nielsen, social media, teens, twitter

Categories: All Posts, Social Media

There are a number of ways for the computer-savvy to connect with friends, colleagues and loved ones. In fact, one-third of the US population uses social networking sites at least once a month, which is an 18% increase over last year. Also, the number of people using social networking sites has increased two-fold since 2007. Email still outranks all other online activities while online shopping and internet videos are just ahead of social networking. As online social networking and marketing continue to evolve; Envano can help you leverage the strengths of online and offline activities every step of the way.

Source: Mashable

Tags: Email, social media, US Population

Categories: All Posts, Social Media

Sysomos Inc., released an in-depth report in June 2009 on Twitter activity. The organization analyzed information on 11.5 million accounts and found the following:

• almost 75% of all Twitter users joined during the first part of 2009
• 5% of users account for 75% of the activity
• Approximately 1% follow more than 1,000 people while 92% follow less than 100.
• New York, Los Angeles, Toronto, San Francisco and Boston have the biggest Twitter populations
• Tuesday is the most popular day for Tweets followed by Wednesday and Friday
• Most Tweets happen between 11 am and 3 pm
• the more followers a user has, the more often he/she Tweets
• machine-generated Tweets (bots) make up almost 25% of total Tweets and represent regional and national news/weather services, games and hotels offering special deals.
• women make up 53% of users

Source: Sysomos

Tags: social media, twitter

Categories: All Posts, Social Media

Traditional media will be taking a hit over the next five years. According to Forrester Research, 60% of surveyed marketers indicated they are shifting resources from traditional media to interactive marketing. Direct mail is taking the biggest hit. On the flip side, spending on social media and mobile marketing will increase by 34% and 27% respectively. Online display advertising spending will increase by 17%. These increases are in spite of budgets that have been slashed by two-thirds from last year. Of note, Forrester analyst Shar VanBoskirk said, “Email marketing is having a banner year.” Marketers are able to expand their lists, improve effectiveness and utilize programs to “boost sluggish sales.” What does your marketing mix look like now? How will it be different five years from now? As marketing evolves, Envano can help you determine the best mix every step of the way.

Source: Media Post

Tags: Forrester, Interactive Ecosystem, mobile, social media, Traditional

Categories: All Posts, Corporate Site & eCom, Interactive Advertising, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media

MySpace was founded in 2003.  Facebook was introduced in 2004.  In five short years, Facebook has steadily chipped away at MySpace’s dominance in the U.S. while looking to become the primary social networking site in other countries.  Check out the interactive model below which details the top social networking site for each country.  Facebook is the world leader but it is not represented as the top site in every country.  At least not right now. How does this impact your social marketing strategy?  Envano can tell you.

Source: A Map of Social Dominance

Tags: facebook, social media, world map

Categories: All Posts, Social Media

In a year’s time Facebook’s 25-44 age group has grown from 32% to 50% of the social networking site’s total users. The 18-24 year old demographic is shrinking as older people continue to flock to the site. Those 25-34 currently make up the largest group of users. Of particular interest is that Facebook achieved a one day spike of nearly 3% spike when it introduced vanity URLs on June 12.  Also, the site saw a 22% increase in market share of site visits during the last month alone.  Are you ready to let Envano help you leverage these trends?

Source: ReadWriteWeb.com

Tags: facebook, seniors, social media

Categories: All Posts, Social Media

According to Deloitte LLP’s Ethics & Workplace Survey, 60% of executives said they should be privy to what their employees are saying on social media sites about themselves and the company they work for.  It’s no surprise that over 50% of employees disagree, with those ages 18-24 making up the largest group.

While most employees disagree, 74% said they understand how how their interaction on a social media site can potentially negatively impact their company.  About 33% of employees say they never consider their boss or company before they post online and almost 50% say company guidelines would not impact their online behavior.  As Sharon Allen, Deloitte’s chairman of the board says, “This fact alone reinforces how vulnerable brands are as a result of the increased use of social networks.”

At Envano, we have seen both the up- and down-side of social media marketing.  We know how to protect your company and your brands in the face of an increasingly transparent online community.

Source: Marketing Vox

Tags: Deloitte, employee, monitor, social media, social media monitoring, work

Categories: All Posts, Marketing Strategy, Social Media

In this video and case study from Advertising Age, Josh Bernoff with Forrester Research demonstrates the simplicity and power of social media by discussing how it prompted Del Monte to create a new breakfast treat for dogs in six short weeks. The video is part of Bernoff’s keynote address at the recent Interactive Advertising Bureau’s Social Media Conference.  Click here to view video

Source:  AdAge

Tags: Del Monte, Dog, Forrester, Interactive Ecosystem, video

Categories: All Posts, Social Media