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Interactive Marketing

A recent Popular Media Study looked at three groups of social media users: max connectors (those with 500 plus connections), daily users and all respondents to the survey. The study was to discern the media habits of consumers and their impact on the relationships they forge with the companies they interact with. All three groups (61%) used social media to learn about new products and services. While 64% of all respondents used social media to learn about sales and specials, only 46% of max connectors did the same. Conversely, only 30% of all respondents used social media to gain information

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A new study by SocialTwist shows how people share online information. The study was based on people’s use of the “Tell-A-Friend” widget found on blogs, newspaper sites and other websites. The findings may surprise you. 59% of people used email to share the info while 25% used instant messenger and 14% used social networking sites like Facebook and Twitter. 44% of Tell-A-Friend users turned to Yahoo mail to share their information, 25% used MSN and 19% used Google’s Gmail. When it comes to shares by social networking sites, Facebook accounted for 79% while MySpace was at 15% and Twitter was

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It’s no secret, people ages 45 and up are flocking to the internet. Though, the numbers may be surprising. According to the recent CTAM Pulse report, over 90% use email and over 70% shop online. Those ages 65+ are avid users of the internet and are the generational leaders of online activity. 94% of “Matures” use email, 77% shop online, 70-71% use the internet for news and health information, 59% do their banking online and 47% play free online games. Similarly, Baby Boomers (those aged 45-64) are heavy users. 93% report they use email, 71% shop online, 67-73% read news

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comScore recently updated its “Natural Born Clickers” study it did in conjunction with Starcom USA and Tacoda two years ago. The number of people who click on display ads has decreased from 32% of internet users in July 2007 to 16% in March 2009. Furthermore, only 8% of internet users make up 85% of all display ad clicks. Are online display ads done? Hardly. In the words of Linda Anderson, comScore VP of marketing solutions, “… marketers who attempt to optimize their advertising campaigns solely around the click are assigning no value to the 84% of Internet users who don’t

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When it comes to brands, social media users are an energetic bunch. A recent study by GroupM Search and comScore, Inc., showed a direct link between online search behavior and “brand discovery” via social media. As Graham Mudd, comScore’s VP said, “Social media-exposed consumers are far more likely to search for brand and product-related terms, and click on a brand’s paid search ad.” Also, worth noting: social media users are almost twice as likely to search and make a list of brands and products for purchase compared to other users. Users exposed to “influenced” social media and paid search showed

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Marketers are often tasked with trying to “meet people where they are.” In recent years social network sites have made this a little easier. According to Nielsen Co., Americans spend 17% of their internet time on social sites like Facebook and blogging sites. That’s an increase of six percent over last year. While many marketing budgets are tightening, ad spending on social sites has doubled. Are you meeting your customers where they are? Source:  Yahoo! Tech

Neilsen reported in it’s A2/M2 Three Screen Report that mobile and online video viewing increased “significantly” in the second quarter. The group measured U.S. video use via TV, internet and mobile devices and mobile increased by 70% while online video viewing increased by nearly 50% (or 60 minutes). The report suggests that internet and mobile video viewing is in addition to (not in replacement of ) TV. Moreover, Knowledge Networks recently reported that over 66% of U.S. users have video access via mobile devices and that those with access to broadband in their homes also use iPods, cell phones or

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In an attempt to expand its social networking reach, Facebook in March made Facebook Connect available to IPhone apps. The site took another big leap at the beginning of September when it unveiled Facebook Connect for Mobile Web. The latest move means that all mobile sites can allow Facebook IDs and login, social data retrieval (with permission from Facebook user) and that Facebook users can publish from their mobile devices. This should bump Facebook’s mobile profile since already 26% percent of the site’s 250 million “active’ users connect to the site in this manner. Source: Tech Crunch

A research team at Penn State University found that 20% of all Tweets on the popular social networking site Twitter deal with brand-specific products or services. According to Jim Jansen, associate professor of information science and technology at Penn State, “People are using tweets to express their reaction, both positive and negative, as they engage with these products and services.” He added, “Tweets are about as close as one can get to the customer point of purchase for products and services.” The study also indicated that brand-related tweets provide companies with a “rich source” of information which can be used

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According to a report by eMarketer, social media will be used by more than 80% of brand marketers within a year’s time. Currently, nearly 60% of brand marketers claim to use social media and only 13% say they have no plans. Here are some of the barriers to social media marketing: 37% of brand marketers and 31% of agency marketers claim they don’t know enough about social media and don’t know where to start. 37% of brand marketers and 28% of agency marketers indicate there is no effective way to measure social media efforts. About 25% of both brand and

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