Oct 30 2009
Tags: Marketing Autobahn
Posted in Marketing Autobahn | Comments Off
comScore recently updated its “Natural Born Clickers” study it did in conjunction with Starcom USA and Tacoda two years ago. The number of people who click on display ads has decreased from 32% of internet users in July 2007 to 16% in March 2009. Furthermore, only 8% of internet users make up 85% of all display ad clicks.
Are online display ads done? Hardly. In the words of Linda Anderson, comScore VP of marketing solutions, “… marketers who attempt to optimize their advertising campaigns solely around the click are assigning no value to the 84% of Internet users who don’t click on an ad…” The study indicates that click-through rates are not the best metric to gage performance and that marketers would be wise to focus on “view-through impact.”
A companion comScore study, “Whither the Click?”, released in June showed that online display ads increased traffic for brand-sites, trademark searches and online and offline sales. Here’s the key: traffic increased whether users clicked on the ad or not. At Envano, we know that some of that traffic uptick is due to exposure via social networking sites such as FaceBook and Twitter. Some of it is due to smart search engine and email marketing efforts. Some of it is due to plain old “word of mouth” advertising (and word travels fast on the internet!)
It’s not all about the click. It’s more about the total view. How’s yours?
Source: Mediapost.com
Oct 28 2009
Tags: Social Marketing
Posted in Social Marketing | Comments Off
When it comes to brands, social media users are an energetic bunch. A recent study by GroupM Search and comScore, Inc., showed a direct link between online search behavior and “brand discovery” via social media. As Graham Mudd, comScore’s VP said, “Social media-exposed consumers are far more likely to search for brand and product-related terms, and click on a brand’s paid search ad.”
Also, worth noting:
- social media users are almost twice as likely to search and make a list of brands and products for purchase compared to other users.
- Users exposed to “influenced” social media and paid search showed a 223% increase in search behavior over those exposed to paid ads alone.
How engaged is your brand with the social media sect?
Source: Marketing Charts
Oct 15 2009
Tags: Social Marketing
Posted in Social Marketing | Comments Off
Marketers are often tasked with trying to “meet people where they are.” In recent years social network sites have made this a little easier. According to Nielsen Co., Americans spend 17% of their internet time on social sites like Facebook and blogging sites. That’s an increase of six percent over last year. While many marketing budgets are tightening, ad spending on social sites has doubled. Are you meeting your customers where they are?
Source: Yahoo! Tech
Oct 5 2009
Tags: Social Marketing, Word of Mouth
Posted in Social Marketing, Word of Mouth | Comments Off
Neilsen reported in it’s A2/M2 Three Screen Report that mobile and online video viewing increased “significantly” in the second quarter. The group measured U.S. video use via TV, internet and mobile devices and mobile increased by 70% while online video viewing increased by nearly 50% (or 60 minutes). The report suggests that internet and mobile video viewing is in addition to (not in replacement of ) TV. Moreover, Knowledge Networks recently reported that over 66% of U.S. users have video access via mobile devices and that those with access to broadband in their homes also use iPods, cell phones or laptop computers with video. Have you thought about how mobile devices can factor into your marketing mix? We have. Why don’t you use your mobile device and give us a call today!
Source: Marketing Vox
Sep 29 2009
Tags: Social Marketing
Posted in Social Marketing | Comments Off
In an attempt to expand its social networking reach, Facebook in March made Facebook Connect available to IPhone apps. The site took another big leap at the beginning of September when it unveiled Facebook Connect for Mobile Web. The latest move means that all mobile sites can allow Facebook IDs and login, social data retrieval (with permission from Facebook user) and that Facebook users can publish from their mobile devices. This should bump Facebook’s mobile profile since already 26% percent of the site’s 250 million “active’ users connect to the site in this manner.
Source: Tech Crunch
