Envano Interactive Marketing Agency

Interactive Marketing

The stats are in. Teens don’t flock to Twitter and they have little to do with the popular social networking site’s exceptional growth. According to recent Nielsen NetRatings data, 25% of internet users are aged 25 or less yet only 16% of Twitter’s users are in the same age group. Who’s flocking to Twitter? Those in the 25-54 age group make up 64% of Twitter’s users while those 55+ make up 20%. Over 80% of Twitter’s users are over the age of 25! Does this surprise you? More importantly, is Twitter potentially part of your marketing mindset? Let Envano help

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Google seems to have cornered the loyalty market. Recent data from comScore shows that Google has 84% of the overall search market while Microsoft and Yahoo together hold 73%. Where it gets interesting is that Google searchers conduct an average of 54.5 searches per month while Microsoft and Yahoo users combined conduct 26.9 searches. Also, 80% of Google user searches happen on Google products compared to Microsoft/Yahoo where the rate is 33%. Google currently has 65% of the US search market while Microsoft and Yahoo together hold 28%. According to comScore’s Eli Goodman, if Microsoft/Yahoo users increased their number of

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There are a number of ways for the computer-savvy to connect with friends, colleagues and loved ones. In fact, one-third of the US population uses social networking sites at least once a month, which is an 18% increase over last year. Also, the number of people using social networking sites has increased two-fold since 2007. Email still outranks all other online activities while online shopping and internet videos are just ahead of social networking. As online social networking and marketing continue to evolve; Envano can help you leverage the strengths of online and offline activities every step of the way.

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Sysomos Inc., released an in-depth report in June 2009 on Twitter activity. The organization analyzed information on 11.5 million accounts and found the following: almost 75% of all Twitter users joined during the first part of 2009 5% of users account for 75% of the activity Approximately 1% follow more than 1,000 people while 92% follow less than 100. New York, Los Angeles, Toronto, San Francisco and Boston have the biggest Twitter populations Tuesday is the most popular day for Tweets followed by Wednesday and Friday Most Tweets happen between 11 am and 3 pm the more followers a user

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Traditional media will be taking a hit over the next five years. According to Forrester Research, 60% of surveyed marketers indicated they are shifting resources from traditional media to interactive marketing. Direct mail is taking the biggest hit. On the flip side, spending on social media and mobile marketing will increase by 34% and 27% respectively. Online display advertising spending will increase by 17%. These increases are in spite of budgets that have been slashed by two-thirds from last year. Of note, Forrester analyst Shar VanBoskirk said, “Email marketing is having a banner year.” Marketers are able to expand their

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According the Nielsen’s recent Global Online Survey, 90% of the 25,000 interviewed worldwide said they trust the recommendations of people they know and 70% said they trust opinions posted online whether it’s by a friend or not. Worth noting is that 70% of respondents indicated that brand websites are the most trusted advertiser-led advertising. Respondents trust these sites at the same level as online opinions. The least trusted forms of advertising are online banner ads and text ads on mobile phones. Is your organization keeping its brand and friends close and acquaintances closer? Source: Nielson Wire

It’s no surprise that almost 70% of U.S. households play computer and video games, a three percent increase from 2008 to 2009. What’s somewhat surprising is that women make up 40% of those playing online while boys ages 12-17 make up only 18%.  In a recent study from the Entertainment Software Association, ESA, the average age of game players is 35 with the most frequent game purchaser being age 39.  A decrease in the average number of years gamers have been playing indicates a rise in the number of newcomers to computer and video games.  Have you thought about how

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It comes at a high price but ICANN (Internet Corporation for Assigned Names and Numbers) is allowing “specialty addresses such as .shoes, .ibm, .movies or .apple” beginning in 2010. As the NY Times said, “a simpler name can’t be anything but better.”  But the $185,000 price-tag is steep and even steeper – up to $1M – once you add in the associated processing and legal fees. For those organizations that believe a customized top-level domain is worth more than the regular old .com, this may be great news. What’s in a name?  Let Envano help you decide. Source:  MarketingVox

MySpace was founded in 2003.  Facebook was introduced in 2004.  In five short years, Facebook has steadily chipped away at MySpace’s dominance in the U.S. while looking to become the primary social networking site in other countries.  Check out the interactive model below which details the top social networking site for each country.  Facebook is the world leader but it is not represented as the top site in every country.  At least not right now. How does this impact your social marketing strategy?  Envano can tell you. Source: A Map of Social Dominance

In a year’s time Facebook’s 25-44 age group has grown from 32% to 50% of the social networking site’s total users. The 18-24 year old demographic is shrinking as older people continue to flock to the site. Those 25-34 currently make up the largest group of users. Of particular interest is that Facebook achieved a one day spike of nearly 3% spike when it introduced vanity URLs on June 12.  Also, the site saw a 22% increase in market share of site visits during the last month alone.  Are you ready to let Envano help you leverage these trends? Source:

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