What are the Most Trusted Forms of Advertising?
Aug 5
According the Nielsen’s recent Global Online Survey, 90% of the 25,000 interviewed worldwide said they trust the recommendations of people they know and 70% said they trust opinions posted online whether it’s by a friend or not. Worth noting is that 70% of respondents indicated that brand websites are the most trusted advertiser-led advertising. Respondents trust these sites at the same level as online opinions. The least trusted forms of advertising are online banner ads and text ads on mobile phones. Is your organization keeping its brand and friends close and acquaintances closer?
Source: Nielson Wire
Tags: Interactive Advertising, Neilsen, Recommendation, trust
Categories: All Posts, Interactive Advertising, Marketing Strategy