Published: September 26, 2012
Today, social media is a crucial component of both interactive and traditional marketing. But when businesses talk about how they leverage social media, the vast majority according to Forbes, is referring primarily to the “big three” – Facebook, Twitter, and Google+. The problem? That vast majority is neglecting some pretty robust social networking tools in channels like Pinterest, YouTube, and LinkedIn.
However, LinkedIn’s recent upgrade to their Company Pages has brought the social channel back into the spotlight, so smart businesses take note. Last week, LinkedIn began rolling out new features and early access to a few significant companies. The redesign highlights several areas that are sure to benefit both companies and members.
LinkedIn Company Pages offer a central location where the 175+ million LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings.
For business, Company Pages and the new features streamline the process of managing a page while continuing to allow businesses to provide viewers a positive experience. With the upgrade, companies can easily add images and update posts to highlight their brand and establish their identity on LinkedIn. Improved navigation allows companies to easily showcase products, services, and career opportunities to those visiting their company page. A few, select companies have even been given the chance to test new features of the Career Pages section of Company Pages, making it easier for them to tell their story and personalize the job hunt process for prospective employees.
The new features are sure to benefit businesses but will also streamline the process for LinkedIn members. For professionals, the redesign of LinkedIn Company Pages makes it easier to find relevant information – highlighting everything form company news and products and services to career opportunities and insights. LinkedIn has also rolled out a Company Pages app for iPhone, Android, and iPads. All of this means it is easier for members to find, follow, and engage with the companies they are interested in.
Think it’s time to reconsider the “big three?” It is evident that LinkedIn can be leveraged in a variety of ways, particularly thanks to the recent updates. According to LinkedIn, eighty percent of companies use the platform as a corporate hiring solution – a statistic that includes 85 of the Fortune 100 companies.
As full access to LinkedIn Company Pages is offered, you better believe Envano will be there. The real question is, will your business?
By Stevie Sleeter, Content & Social Media Manager
