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Archive for the ‘Interactive Advertising’ Category

What are the Most Trusted Forms of Advertising?

Wednesday, August 5th, 2009

According the Nielsen’s recent Global Online Survey, 90% of the 25,000 interviewed worldwide said they trust the recommendations of people they know and 70% said they trust opinions posted online whether it’s by a friend or not. Worth noting is that 70% of respondents indicated that brand websites are the most trusted advertiser-led advertising. Respondents trust these sites at the same level as online opinions. The least trusted forms of advertising are online banner ads and text ads on mobile phones. Is your organization keeping its brand and friends close and acquaintances closer?

Source: Nielson Wire

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Internet Only Medium to Show Increase in 2009 Advertising Expenditures

Friday, May 8th, 2009

It’s no surprise, advertising belts are tightening in the face of an uncertain economy. According to the ad spending forecast released April 2009 by ZenithOptimedia, traditional advertising mediums such as newspapers, magazines, TV and radio are projected to see a decrease. In fact, ad expenditures in general are projected to be almost 7% lower globally and 8% lower in the US.  However, one medium is expected to see an increase -  internet -  which should grow by 9%.  Worth noting is that internet video and internet radio are both expected to increase by nearly 30%.  Podcast spending will grow by 12%.  What’s driving the numbers?  Poor consumer confidence means people are staying home and becoming more strategic in their search to find good deals.  The ZenithOptimedia study says that most internet growth will come from search advertising.

Source:  MediaPost

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Could Certain Keywords Prompt Trademark Troubles?

Monday, April 27th, 2009

Google’s AdWords may have to change how it operates after a recent ruling from the Second Circuit Court of Appeals. The court overthrew a 2006 ruling that allowed advertisers to purchase trademarked keywords without fear of trademark infringement. The new ruling says the practice can confuse consumers and that Google’s sales of marks to create sponsored links violates established law. We will keep you posted.

Source:  Marketing Vox

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What a Difference 60 Days Makes on Facebook

Monday, March 30th, 2009

In the last 60 days, the number of American Facebook users age 35+ has almost doubled according to InsideFacebook.com.  Marketers would do well to address this exploding Facebook population.  There are now more users in the 26-44 group than in the 18-25 group, with the biggest growth seen in those aged 35-44.  Also noteworthy, the fastest growing segment on Facebook is women over 55.

Source:  InsideFacebook.com

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Almost 50% of Ages 8-27 Use Social Networking “Fan” Pages

Monday, March 23rd, 2009

While 84% of Gen-Yers notice ads on social networking sites, more than 70% rarely click on them.  An interesting twist is that 62% of the same group visit brand or fan pages on social networking sites and almost 50% click-and-join.  The top two reasons cited are: “getting news or product updates” and “having access to promotions.”  Other reasons include video/music uploading (41%), opinions (36%) and talking to other consumers (33%). Some are still on the fence with regard to the marketing benefits of social networking,  However in January 2009, Netpop Research LLC reported that a typical social network “addresses 110 people per week on average,” a 93% increase since 2006. Also, the typical social networker spends approximately $101 online per month.

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