- Your Clients are Checking You Out, Even When You Are in the Same Room
- 88% of Marketers Use Some Form of Social Media – Are You?
- Senior Marketers Make Social Media a Top Priority in 2010
- What Marketing Execs Want from Social Media
- Internet Only Medium to Show Increase in 2009 Advertising Expenditures
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Archive for the ‘Marketing Autobahn’ Category
Your Clients are Checking You Out, Even When You Are in the Same Room
Wednesday, June 16th, 2010
More than half of consumers surveyed in May by Deloitte believe the economy is recovering while over 64% say their finances are the same or better than a year ago. Also, 63% say they plan to spend the same or more at retailers this year.
Of special note,
75% say they go online to get store/product/price information before – or during – in-store shopping.
51% say an online review has impacted their purchase decision.
“Consumers are tuning in to online conversations to make informed buying decisions and. . . interact with retailers,” said Stacy Janiak, U.S. Vice Chairman of Deloitte. “These platforms offer retailers a measurable and low-cost entry to reach consumers.”
Mobile devices continue to make inroads. Over 30% surveyed said they shopped on a website or compared product prices while on their mobile device.
The marketing landscape is changing rapidly. How do your clients connect with your brand? More importantly, how strong is that connection? Helping clients connect with their customers – where they are – is Envano’s strength. Contact us today!
Source: MediaPost http://bit.ly/cHLK7k
Tags: Marketing Autobahn, Social Marketing
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How’s your View?
Friday, October 30th, 2009
comScore recently updated its “Natural Born Clickers” study it did in conjunction with Starcom USA and Tacoda two years ago. The number of people who click on display ads has decreased from 32% of internet users in July 2007 to 16% in March 2009. Furthermore, only 8% of internet users make up 85% of all display ad clicks.
Are online display ads done? Hardly. In the words of Linda Anderson, comScore VP of marketing solutions, “… marketers who attempt to optimize their advertising campaigns solely around the click are assigning no value to the 84% of Internet users who don’t click on an ad…” The study indicates that click-through rates are not the best metric to gage performance and that marketers would be wise to focus on “view-through impact.”
A companion comScore study, “Whither the Click?”, released in June showed that online display ads increased traffic for brand-sites, trademark searches and online and offline sales. Here’s the key: traffic increased whether users clicked on the ad or not. At Envano, we know that some of that traffic uptick is due to exposure via social networking sites such as FaceBook and Twitter. Some of it is due to smart search engine and email marketing efforts. Some of it is due to plain old “word of mouth” advertising (and word travels fast on the internet!)
It’s not all about the click. It’s more about the total view. How’s yours?
Source: Mediapost.com
Tags: Marketing Autobahn
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Marketers are Changing The Mix
Monday, August 10th, 2009
Traditional media will be taking a hit over the next five years. According to Forrester Research, 60% of surveyed marketers indicated they are shifting resources from traditional media to interactive marketing. Direct mail is taking the biggest hit. On the flip side, spending on social media and mobile marketing will increase by 34% and 27% respectively. Online display advertising spending will increase by 17%. These increases are in spite of budgets that have been slashed by two-thirds from last year. Of note, Forrester analyst Shar VanBoskirk said, “Email marketing is having a banner year.” Marketers are able to expand their lists, improve effectiveness and utilize programs to “boost sluggish sales.” What does your marketing mix look like now? How will it be different five years from now? As marketing evolves, Envano can help you determine the best mix every step of the way.
Source: Media Post
Tags: Marketing Autobahn, Social Marketing
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No Bark and All Bite!
Monday, June 15th, 2009
In this video and case study from Advertising Age, Josh Bernoff with Forrester Research demonstrates the simplicity and power of social media by discussing how it prompted Del Monte to create a new breakfast treat for dogs in six short weeks. The video is part of Bernoff’s keynote address at the recent Interactive Advertising Bureau’s Social Media Conference. Click here to view video
Source: AdAge
Tags: Marketing Autobahn
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How Do You Get From "Behind the Curve" to "Cutting Edge"?
Thursday, May 14th, 2009
When it comes to digital marketing, chief marketing officers say their companies could do more. According to a survey by Heidrick & Struggles International, Inc. and Digital Scientists, 75% of respondents said as individuals they are “at the cutting edge.” Yet 60% indicate their organizations are “behind the curve.” Why? According to Digital Scientst’s Tom Klein, “With digital marketing, they finally have the tools to answer the oldest question in marketing – what’s working and what’s not. However, they don’t have the internal digital marketing skill sets they need to get the job done.” In fact, only 13% said they have the talent to employ “growth-generating digital marketing programs.” Sound familiar? Envano has a proven digital marketing track record and can quickly take you from “behind the curve” to “cutting edge.”
Source: prnewswire.com
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