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Archive for the ‘Search Engine (SEO)’ Category

20% of all Tweets are Brand-Specific

Thursday, September 17th, 2009

A research team at Penn State University found that 20% of all Tweets on the popular social networking site Twitter deal with brand-specific products or services. According to Jim Jansen, associate professor of information science and technology at Penn State, “People are using tweets to express their reaction, both positive and negative, as they engage with these products and services.” He added, “Tweets are about as close as one can get to the customer point of purchase for products and services.” The study also indicated that brand-related tweets provide companies with a “rich source” of information which can be used to further build brands and awareness. How can Twitter help you build your brand? You can always Tweet us at http://www.Twitter.com/EnvavnoTweets as one way to find out.

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Google Users are Loyal but Microsoft/Yahoo are Closing the Gap

Tuesday, September 8th, 2009

Google seems to have cornered the loyalty market. Recent data from comScore shows that Google has 84% of the overall search market while Microsoft and Yahoo together hold 73%. Where it gets interesting is that Google searchers conduct an average of 54.5 searches per month while Microsoft and Yahoo users combined conduct 26.9 searches. Also, 80% of Google user searches happen on Google products compared to Microsoft/Yahoo where the rate is 33%.

Google currently has 65% of the US search market while Microsoft and Yahoo together hold 28%. According to comScore’s Eli Goodman, if Microsoft/Yahoo users increased their number of searches to near Google user search levels, Microsoft/Yahoo could hold more than 40% of the market share. He added that the Microsoft/Yahoo alliance represents a real opportunity to overtake Google.

We know how important a search engine strategy is to your organization’s marketing efforts. We will keep you posted!

Source: Marketing Vox

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Name Your Domain!

Thursday, July 23rd, 2009

It comes at a high price but ICANN (Internet Corporation for Assigned Names and Numbers) is allowing “specialty addresses such as .shoes, .ibm, .movies or .apple” beginning in 2010. As the NY Times said, “a simpler name can’t be anything but better.”  But the $185,000 price-tag is steep and even steeper – up to $1M – once you add in the associated processing and legal fees. For those organizations that believe a customized top-level domain is worth more than the regular old .com, this may be great news. What’s in a name?  Let Envano help you decide.

Source:  MarketingVox

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The New Bing Prompts a Little Sting to Google

Wednesday, June 24th, 2009

Microsoft unveiled its new search engine Bing just two weeks ago and it is already giving Google reason to take notice. According to comScore, Inc., average daily penetration for Microsoft sites by US users increased by three percent since Bing’s introduction.  Microsoft’s share of US search results also increased 3 percent. Early indications are that Bing is off to a great start with positive reaction from US users. The New York Post writes that Google co-founder Sergey Brin and a group of engineers are busy developing potential enhancements to Google. Stay tuned. . .

Source:  Marketing Vox

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Find Customers with SEM, Keep Them with Email

Tuesday, May 26th, 2009

As e-commerce grows, many marketers are looking online to gain market share in a tough economy.  According to “Retailing Online 2009″ (from Forrester Research and Shop.org), 46% are spending less on their online budgets while nearly 25% are spending more.  80% of those spending more are amplifying their search engine marketing (SEM) efforts while 65% are increasing email and 60% are boosting social marketing.  In short, marketers are turning to SEM to find customers and to email to keep them. 89% said that email is the most successful tactic overall with 71% of retailers planning to target their emails using customer demographics and purchase habits.

Source:  Internet Retailer

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