- Your Clients are Checking You Out, Even When You Are in the Same Room
- 88% of Marketers Use Some Form of Social Media – Are You?
- Senior Marketers Make Social Media a Top Priority in 2010
- What Marketing Execs Want from Social Media
- Internet Only Medium to Show Increase in 2009 Advertising Expenditures
Archives
Categories
- Interactive Advertising (5)
- Marketing Autobahn (5)
- Search Engine (SEO) (8)
- Social Marketing (37)
- Uncategorized (1)
- Word of Mouth (6)
Blogroll
Popular Posts:
Archive for the ‘Social Marketing’ Category
Your Clients are Checking You Out, Even When You Are in the Same Room
Wednesday, June 16th, 2010
More than half of consumers surveyed in May by Deloitte believe the economy is recovering while over 64% say their finances are the same or better than a year ago. Also, 63% say they plan to spend the same or more at retailers this year.
Of special note,
75% say they go online to get store/product/price information before – or during – in-store shopping.
51% say an online review has impacted their purchase decision.
“Consumers are tuning in to online conversations to make informed buying decisions and. . . interact with retailers,” said Stacy Janiak, U.S. Vice Chairman of Deloitte. “These platforms offer retailers a measurable and low-cost entry to reach consumers.”
Mobile devices continue to make inroads. Over 30% surveyed said they shopped on a website or compared product prices while on their mobile device.
The marketing landscape is changing rapidly. How do your clients connect with your brand? More importantly, how strong is that connection? Helping clients connect with their customers – where they are – is Envano’s strength. Contact us today!
Source: MediaPost http://bit.ly/cHLK7k
Tags: Marketing Autobahn, Social Marketing
Posted in Marketing Autobahn, Social Marketing | Comments Off
Do You Have an Ear for Social Media?
Tuesday, March 16th, 2010
Within the last year, many marketers have included Facebook, Twitter and blogging as ways to reinforce their brands. In the blog link below, Clay McDaniel of Spring Creek Group poses an interesting question, “Are you listening?” In response he details 13 tools marketers can use to discover what customers are saying about their organizations’ products and services. While it’s important to have a presence in the social media world, it’s more important to monitor what goes on in that world and how it impacts your brand. That’s something Envano does well. We have an ear for social media. And we can help you fine tune yours.
Source: MarketingProfs
Tags: Social Marketing
Posted in Social Marketing | Comments Off
No Bark and All Bite!
Tuesday, March 16th, 2010
In this video and case study from Advertising Age, Josh Bernoff with Forrester Research demonstrates the simplicity and power of social media by discussing how it prompted Del Monte to create a new breakfast treat for dogs in six short weeks. The video is part of Bernoff’s keynote address at the recent Interactive Advertising Bureau’s Social Media Conference. Source: AdAge
Tags: Social Marketing
Posted in Social Marketing | Comments Off
What’s Your Social Media Process?
Tuesday, February 16th, 2010
Social media marketing is still relatively new so the notion of “best practices” continues to evolve. A recent Marketing Sherpa Social Media Marketing Benchmark Survey shows that over 40% of marketers reported they subscribe to an informal process when it comes to social marketing practices. Only 15% to 30% have a formal process. Furthermore, anywhere from 28% to 42% of marketers have no process at all! Where does your organization’s social media efforts fit into this chart? Social media is a powerful marketing tool and Envano can help you turn an informal process into one that is optimized to meet organizational goals and objectives.
Source: Marketing Sherpa
Tags: Social Marketing
Posted in Social Marketing | Comments Off
Senior Marketers Make Social Media a Top Priority in 2010
Wednesday, January 27th, 2010
Relationships matter. eMarketer said today that 45% of senior marketers who responded to a recent survey indicated social media is a “top priority.” 42% said it is “important.” Only 12% said social networks/applications are a “low priority” or “not relevant.” Furthermore, recognizing that the right platform needs to be in place to support social media, 45% ranked digital infrastructure as a “top priority” while 52% said it is “important.” Worth noting, almost 50% of senior marketers believed that search optimization, mobile devices, blogger outreach, viral campaigns, digital advertising and email marketing are “important.” Online games came in with the lowest rank; only 30% deemed them as “important” and 25% said they are a “low priority.”
What are your social media priorities for 2010? Envano can help you build and manage your social networks on- and off-line.
Source: Mashable
Tags: Social Marketing
Posted in Social Marketing | Comments Off