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Archive for the ‘Social Marketing’ Category

Mobile Video Use on the Rise

Monday, October 5th, 2009

Neilsen reported in it’s A2/M2 Three Screen Report that mobile and online video viewing increased “significantly” in the second quarter. The group measured U.S. video use via TV, internet and mobile devices and mobile increased by 70% while online video viewing increased by nearly 50% (or 60 minutes). The report suggests that internet and mobile video viewing is in addition to (not in replacement of ) TV. Moreover, Knowledge Networks recently reported that over 66% of U.S. users have video access via mobile devices and that those with access to broadband in their homes also use iPods, cell phones or laptop computers with video. Have you thought about how mobile devices can factor into your marketing mix? We have. Why don’t you use your mobile device and give us a call today!

Source:  Marketing Vox

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26% of Facebook Users Connect by Mobile Phone

Tuesday, September 29th, 2009

In an attempt to expand its social networking reach, Facebook in March made Facebook Connect available to IPhone apps. The site took another big leap at the beginning of September when it unveiled Facebook Connect for Mobile Web. The latest move means that all mobile sites can allow Facebook IDs and login, social data retrieval (with permission from Facebook user) and that Facebook users can publish from their mobile devices. This should bump Facebook’s mobile profile since already 26% percent of the site’s 250 million “active’ users connect to the site in this manner.

Source: Tech Crunch

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20% of all Tweets are Brand-Specific

Thursday, September 17th, 2009

A research team at Penn State University found that 20% of all Tweets on the popular social networking site Twitter deal with brand-specific products or services. According to Jim Jansen, associate professor of information science and technology at Penn State, “People are using tweets to express their reaction, both positive and negative, as they engage with these products and services.” He added, “Tweets are about as close as one can get to the customer point of purchase for products and services.” The study also indicated that brand-related tweets provide companies with a “rich source” of information which can be used to further build brands and awareness. How can Twitter help you build your brand? You can always Tweet us at http://www.Twitter.com/EnvavnoTweets as one way to find out.

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Posted in Search Engine (SEO), Social Marketing | Comments Off

Social Media Stats: Marketers Don’t Know Where to Start

Tuesday, September 15th, 2009

According to a report by eMarketer, social media will be used by more than 80% of brand marketers within a year’s time. Currently, nearly 60% of brand marketers claim to use social media and only 13% say they have no plans.

Here are some of the barriers to social media marketing:

Social media seems to be here to stay. As the data shows above, the biggest hurdle to social media is marketers not knowing what to do or where to begin. Envano knows how to get over that hurdle.

Source: Mashable

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Teens don’t flock to Twitter

Monday, September 14th, 2009

The stats are in. Teens don’t flock to Twitter and they have little to do with the popular social networking site’s exceptional growth. According to recent Nielsen NetRatings data, 25% of internet users are aged 25 or less yet only 16% of Twitter’s users are in the same age group. Who’s flocking to Twitter? Those in the 25-54 age group make up 64% of Twitter’s users while those 55+ make up 20%. Over 80% of Twitter’s users are over the age of 25! Does this surprise you? More importantly, is Twitter potentially part of your marketing mindset? Let Envano help you decide.

Source: Mashable

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