Envano Interactive Marketing

Mobile marketing is much more than building an app. It's about delivering a mobile friendly experience for your customers and providing them the content how and when they want it. And, with the pace of mobile adoption severely outpacing a brand's response to deliver in this new space, we understand the marketing challenge you're up against. With mobile becoming so important, how do you quickly respond to customers so they are able to interact with your brand? We can help. We're focused on mobile trends, analyzing audience and content needs, defining mobile objectives, determining mobile touchpoints (apps, 2d codes, mobile site, mCommerce, proximity marketing), best practices in development, and responsive design.

Mobile Marketing

Crosse & BlackwellQR Code & Mobile Recipe Site

Miller ElectricWeld Setting Calculator iPhone App

AriensMobile Friendly Product Hang Tags

User Interface Design & Brand

Nov 17

In our daily lives we experience many different kinds of user interfaces. Some experiences are effortless and go unnoticed, while others are exciting or even frustrating. When creating a user interface the designer must be aware of the experience that is being created and the reflection that it will have on the brand the interaction is related to. Common sense would dictate that the goal of a user experience designer would be to make the user interface as transparent as possible. There is a problem with transparency however, it lacks personality and therefore brand. Making First Impressions Let’s compare the

Jul 27

Email, news, search, and shopping are the top “me time” activities for Moms: Moms control an estimated 80% of all household spending, or $1.7 trillion a year, and companies must understand how women’s shopping behaviors change when they have children. Some key stats on Mom’s Smartphone usage: – Nearly 60 percent of moms have smartphones, and 62 percent of moms access the Web through a mobile device on a regular basis—up from 22 percent just two years ago. – Moms spend an average of 6.1 hours a day using their smartphones, compared with 2.5 hours for moms who have

Jul 20

According to Hubspot, only 33% of companies have a mobile marketing strategy, but 62% of marketers plan to have a mobile marketing strategy within the next 12 months. Traditional websites are designed to be viewed on a computer screen instead of a mobile device. This means that most regular websites are not compatible with mobile devices. A mobile website is a long term strategy, but did you know that short term strategies exist? Have you considered some of the following? 1. 2D bar codes (e.g. QR Codes or MS Tags) 2. Mobile optimized landing pages 3. Mobile web/native applications This

Sep 20

In a world where the iPad is really starting to proliferate & dominate, there are many times when you still can’t get the job done without your laptop. The cloud is taking hold, but being portable & creative is still not very feasible if you are glued to your iPad. That’s about to change. Thanks Google! Google announced today that, in celebration of the more than three million businesses using Google Apps and 30 million business and education users employing its collaboration tools, it would begin offering mobile editing functionality for Google Docs. The announcement means that Android and iPad

Jun 16

More than half of consumers surveyed in May by Deloitte believe the economy is recovering while over 64% say their finances are the same or better than a year ago. Also, 63% say they plan to spend the same or more at retailers this year. Of special note, 75% say they go online to get store/product/price information before – or during – in-store shopping. 51% say an online review has impacted their purchase decision. “Consumers are tuning in to online conversations to make informed buying decisions and. . . interact with retailers,” said Stacy Janiak, U.S. Vice Chairman of Deloitte.

Oct 5

Neilsen reported in it’s A2/M2 Three Screen Report that mobile and online video viewing increased “significantly” in the second quarter. The group measured U.S. video use via TV, internet and mobile devices and mobile increased by 70% while online video viewing increased by nearly 50% (or 60 minutes). The report suggests that internet and mobile video viewing is in addition to (not in replacement of ) TV. Moreover, Knowledge Networks recently reported that over 66% of U.S. users have video access via mobile devices and that those with access to broadband in their homes also use iPods, cell phones or

Sep 29

In an attempt to expand its social networking reach, Facebook in March made Facebook Connect available to IPhone apps. The site took another big leap at the beginning of September when it unveiled Facebook Connect for Mobile Web. The latest move means that all mobile sites can allow Facebook IDs and login, social data retrieval (with permission from Facebook user) and that Facebook users can publish from their mobile devices. This should bump Facebook’s mobile profile since already 26% percent of the site’s 250 million “active’ users connect to the site in this manner. Source: Tech Crunch

Marketers are Changing The Mix

Aug 10

Traditional media will be taking a hit over the next five years. According to Forrester Research, 60% of surveyed marketers indicated they are shifting resources from traditional media to interactive marketing. Direct mail is taking the biggest hit. On the flip side, spending on social media and mobile marketing will increase by 34% and 27% respectively. Online display advertising spending will increase by 17%. These increases are in spite of budgets that have been slashed by two-thirds from last year. Of note, Forrester analyst Shar VanBoskirk said, “Email marketing is having a banner year.” Marketers are able to expand their

Envano Interactive Marketing Agency

Interactive Marketing

Drive your competitors crazy.