Envano Interactive Marketing Agency

Interactive Marketing

Recently, Google changed its algorithm to provide its users the most relevant search results as quickly as possible. This update will further reduce rankings for low-quality sites and give enhanced position to high-quality sites. Here are highlights of the most important updates: Choosing text from page content rather than from headers or menus. Text Text Text! De-duplicating boilerplate link anchors – Links in headers, footers & blog rolls will not help your rankings and only be used once. Fresher, more recent results – Google will provide preference to newer time oriented content. Thus, blog and social media content needs more

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In our daily lives we experience many different kinds of user interfaces. Some experiences are effortless and go unnoticed, while others are exciting or even frustrating. When creating a user interface the designer must be aware of the experience that is being created and the reflection that it will have on the brand the interaction is related to. Common sense would dictate that the goal of a user experience designer would be to make the user interface as transparent as possible. There is a problem with transparency however, it lacks personality and therefore brand. Making First Impressions Let’s compare the

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Google seems to have cornered the loyalty market. Recent data from comScore shows that Google has 84% of the overall search market while Microsoft and Yahoo together hold 73%. Where it gets interesting is that Google searchers conduct an average of 54.5 searches per month while Microsoft and Yahoo users combined conduct 26.9 searches. Also, 80% of Google user searches happen on Google products compared to Microsoft/Yahoo where the rate is 33%. Google currently has 65% of the US search market while Microsoft and Yahoo together hold 28%. According to comScore’s Eli Goodman, if Microsoft/Yahoo users increased their number of

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Traditional media will be taking a hit over the next five years. According to Forrester Research, 60% of surveyed marketers indicated they are shifting resources from traditional media to interactive marketing. Direct mail is taking the biggest hit. On the flip side, spending on social media and mobile marketing will increase by 34% and 27% respectively. Online display advertising spending will increase by 17%. These increases are in spite of budgets that have been slashed by two-thirds from last year. Of note, Forrester analyst Shar VanBoskirk said, “Email marketing is having a banner year.” Marketers are able to expand their

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Microsoft unveiled its new search engine Bing just two weeks ago and it is already giving Google reason to take notice. According to comScore, Inc., average daily penetration for Microsoft sites by US users increased by three percent since Bing’s introduction.  Microsoft’s share of US search results also increased 3 percent. Early indications are that Bing is off to a great start with positive reaction from US users. The New York Post writes that Google co-founder Sergey Brin and a group of engineers are busy developing potential enhancements to Google. Stay tuned. . . Source:  Marketing Vox

According to Nielsen Online’s April 2009 report, online users in the U.S. averaged “61 internet sessions, visited 108 domains, surfed 2,443 web pages and stayed on each page approximately 57 seconds.” Items of note: Online video usage shows year-over-year growth of 24% for total streams. Streams per viewer were up 27% and time per viewer was up 58%. The average online user spent just over one hour on Google sites. The top five web brands for April 2009 were Google, Yahoo, MSN, Microsoft and YouTube. The average time spent per page has increased from 55 seconds in January to 57

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As e-commerce grows, many marketers are looking online to gain market share in a tough economy.  According to “Retailing Online 2009″ (from Forrester Research and Shop.org), 46% are spending less on their online budgets while nearly 25% are spending more.  80% of those spending more are amplifying their search engine marketing (SEM) efforts while 65% are increasing email and 60% are boosting social marketing.  In short, marketers are turning to SEM to find customers and to email to keep them. 89% said that email is the most successful tactic overall with 71% of retailers planning to target their emails using

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It’s no surprise, advertising belts are tightening in the face of an uncertain economy. According to the ad spending forecast released April 2009 by ZenithOptimedia, traditional advertising mediums such as newspapers, magazines, TV and radio are projected to see a decrease. In fact, ad expenditures in general are projected to be almost 7% lower globally and 8% lower in the US.  However, one medium is expected to see an increase -  internet -  which should grow by 9%.  Worth noting is that internet video and internet radio are both expected to increase by nearly 30%.  Podcast spending will grow by

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Google’s AdWords may have to change how it operates after a recent ruling from the Second Circuit Court of Appeals. The court overthrew a 2006 ruling that allowed advertisers to purchase trademarked keywords without fear of trademark infringement. The new ruling says the practice can confuse consumers and that Google’s sales of marks to create sponsored links violates established law. We will keep you posted. Source:  Marketing Vox

When it comes to search engines and marketing, 75% of advertisers and agencies indicate an interest in behavioral targeting with “significant interest” in demographic targeting.  According to a recent Search Engine Marketing Professional Organization (SEMPO) survey, over one-third of the respondents were happy with the results of locally targeted search ads and 60% were willing to pay more for such targeting. 75% said they’d pay more for “clicks targeted to in-market consumers.” 80% of survey respondents ranked Google AdWords Local Targeting as the top program while 56% used Yahoo Search’s Local Match program. 54% indicated interest in targeted advertising with

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