Overview
Ariens manufactures premium lawn and garden equipment. Envano was tasked with creating consumer pull-through marketing materials that offered "in-store" customer resources to augment the showroom and store experience, particularly in instances where customer service was of particular concern. Envano developed QR Codes to allow Ariens to update their marketing communications and minimize the reprinting of point-of-sale displays and collateral pieces. Codes extend the brand experience from print to a mobile-friendly landing page and allows Ariens to track the effectiveness of offline marketing efforts.
