Overview
When Crosse & Blackwell (a specialty foods division of Smucker's) was presented with a new and exciting sponsorship initiative for an upcoming culinary workshop, they jumped at the chance. The workshop offered the opportunity for sponsors to place QR Codes for interactive engagement
with their event brochures and schedules. Crosse & Blackwell worked with Envano to design a specialized mobile site containing recipes to showcase their new Chutney flavors. Customers were able to scan the code for their new quick and easy appetizers. The codes were a hit - literally!