Overview
When GU2G went to market with their new ecommerce store, Envano knew it was imperative to blend SEO and paid search to drive customer visits. Envano's solution balanced a start with heavy paid search while SEO was building, and then reducing paid search as SEO results strengthened. Within six months of hard work with SEO, Envano was able to reverse the initiative and spend less on PPC. The organic visibility for targeted keyphrases advanced to 48%, while paid search spending declined by 50%.
