Published: June 19, 2009
According to Deloitte LLP’s Ethics & Workplace Survey, 60% of executives said they should be privy to what their employees are saying on social media sites about themselves and the company they work for. It’s no surprise that over 50% of employees disagree, with those ages 18-24 making up the largest group.
While most employees disagree, 74% said they understand how how their interaction on a social media site can potentially negatively impact their company. About 33% of employees say they never consider their boss or company before they post online and almost 50% say company guidelines would not impact their online behavior. As Sharon Allen, Deloitte’s chairman of the board says, “This fact alone reinforces how vulnerable brands are as a result of the increased use of social networks.”
At Envano, we have seen both the up- and down-side of social media marketing. We know how to protect your company and your brands in the face of an increasingly transparent online community.
Source: Marketing Vox