Do You Have the Right to Know What Your Employees are Saying About You or Your Brand?

By David Sauter, CEO

Published: June 19, 2009

According to Deloitte LLP’s Ethics & Workplace Survey, 60% of executives said they should be privy to what their employees are saying on social media sites about themselves and the company they work for.  It’s no surprise that over 50% of employees disagree, with those ages 18-24 making up the largest group.

While most employees disagree, 74% said they understand how how their interaction on a social media site can potentially negatively impact their company.  About 33% of employees say they never consider their boss or company before they post online and almost 50% say company guidelines would not impact their online behavior.  As Sharon Allen, Deloitte’s chairman of the board says, “This fact alone reinforces how vulnerable brands are as a result of the increased use of social networks.”

At Envano, we have seen both the up- and down-side of social media marketing.  We know how to protect your company and your brands in the face of an increasingly transparent online community.

Source: Marketing Vox