Published: June 19, 2009
According to Deloitte LLP’s Ethics & Workplace Survey, 60% of executives said they should be privy to what their employees are saying on social media sites about themselves and the company they work for. It’s no surprise that over 50% of employees disagree, with those ages 18-24 making up the largest group.
While most employees disagree, 74% said they understand how how their interaction on a social media site can potentially negatively impact their company. About 33% of employees say they never consider their boss or company before they post online and almost 50% say company guidelines would not impact their online behavior. As Sharon Allen, Deloitte’s chairman of the board says, “This fact alone reinforces how vulnerable brands are as a result of the increased use of social networks.”
At Envano, we have seen both the up- and down-side of social media marketing. We know how to protect your company and your brands in the face of an increasingly transparent online community.
Source: Marketing Vox
By David Sauter, CEO
David is not your conventional CEO. Often found tinkering with the latest technology, he’s intrigued and propelled by new ideas, new opportunities and new solutions to building brand strength and customer connections in the digital space. What does the future look like? Let’s chat about it!
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