Published: February 4, 2022
Newspapers. Jobs boards. Temp agencies. While traditional recruitment methods are still important, the job market is constantly changing. With a current unemployment rate of less than 4%, recruiters need to stay one step ahead of the market to find their ideal candidates. That’s where digital advertising comes into play. Through hyper-targeting capabilities, recruiters can create additional touchpoints to connect and engage with the right candidates.
But, how exactly do you get in front of the right candidates? We’ve got the answer. Take a look at how we break the norms to help clients find qualified candidates through digital advertising.
1. Social media
More than likely, your competitors are using social media to find top-notch candidates. That means you should be, too. In fact, recruiters plan to focus 46% of their budget on social media for recruitment. But, sometimes coming up with a plan to get your job ads in front of potential candidates (especially on social media) is hard. That’s why we’ve put together a free webinar with actionable tips you can use in your social media recruiting efforts.
2. Lead generation forms
If you’re looking for something a little less daunting for potential applicants, lead generation forms are the way to go. Available on both LinkedIn and Facebook, this handy digital advertising tactic is a smart and simple way to get in front of candidates that you wouldn’t otherwise find with traditional recruitment methods. The form asks for just enough information so recruiters can easily reach out and make connections. The best part? Leads can be downloaded so you can get the information you need right at your fingertips.
3. Geofencing
It’s time to start reaping the benefits of geofencing. Geofencing is a virtual boundary around a single building, event, tradeshow or public area. When people enter the geofence, their mobile device is tagged via cell phone data, GPS, RFID or Wi-Fi. Advertisers can then serve digital ads to these devices. So, if you know where your potential candidates are, you can serve job ads right to them. For example, if you need to hire a digital marketer, set up a geofence at a digital marketing conference. You have a better chance at reaching people that may be looking for a change in their marketing careers, resulting in applications from top candidates.
4. Streaming music platforms
As of 2022, over half of Spotify’s users are 18- to 34-year-olds. So, if you’re looking to reach a younger demo, tapping into streaming music platforms is your key to finding qualified candidates. These streaming music platforms use their robust analytics tools to tune in on users’ listening behaviors, making it easy for advertisers to create conversational and compelling content through hyper-targeting methods.
What are you waiting for? It’s time to break the norms of recruitment. Start implementing digital advertising into your recruiting efforts today to get one step closer to finding your dream team.
Need help finding the right candidates through digital advertising? Fill out our contact form and let’s chat!
By Anne Hareid, Digital Marketing Analyst
Anne is a multi-talented digital marketing analyst with a keen eye for detail. She’s our go-to for advertising campaign setup, ad management, keyword research, local listing management and reporting. She’s a savvy digital artist, and when she’s not creating her next masterpiece, she can be found spending time with family.
