The Envano approach:
- Serve foundational clients to the best of our ability.
- Earn referrals to clients that are in similar industries but producing products that don’t compete.
- Meet with prospects and listen carefully.
- Leverage our shared experiences and expertise to tackle a business problem.
- Crush that business problem and create momentum using tactics that allow for two-way communication between brands and their audience.
In the beginning, we were so solution focused that we were diving into projects after loosely defining the problems and objectives without formalizing the details that would go into the projects. As success took hold and projects grew in size, so too did the processes which guided the client and Envano teams.
“Meet with prospects and listen carefully.”
Technology trends were emerging that blurred the lines between marketers and IT professionals. Websites no longer existed as print pieces broadcast on the internet, they had to adapt to the devices that displayed the content and allow for users to engage with the content. Envano pioneered this shift as our developers pushed the limits of what was possible to allow for content to “respond” to the devices the content displayed on.
As we honed our skills in responsive web design and development for mobile devices, we found an ever-increasing need for compelling content to inform, entertain and connect with audiences. We expanded our team to include a content creator, now known as a digital storyteller.
Social media was also gaining traction as brands sought out professionals to manage their channels and promote their businesses through audience engagement. The dangers of allowing social media savvy interns to manage a brand’s public communication on Facebook was becoming very apparent as horror stories moved beyond trade communication to the nightly news. Envano assisted by facilitating social channels on the behalf of brands as well as creating communication guides for internal teams to foster a more consistent brand voice.
At this point, things were changing fast. Our client base had rapidly expanded from manufacturing to include healthcare, children’s apparel, banking and even a blog for “The Biggest Loser” winners, Ali and Bette-Sue.
Our office space was also undergoing a transformation. We moved from a professional but small office space into a much larger office which allowed for future expansion. As we grew, we kept our Midwest feet on the ground. Trips to IKEA helped us fill out the new space. The modern yet modest space kept the emphasis on our people and clients. The trend at the time was to throw away outdated cubicles, and offer lots of table space for people to float around, or to cram them all into a room decked out like a flea market. We opted for half walls that provide some privacy while still allowing conversations to happen spontaneously. An entrance wall welcomes guests into the space while eliminating the awkwardness of walking into an open office space in which all eyes turn to you.
This emphasis on people provides continuity between the physical space we work in and the virtual environments we develop for our partners. We love to welcome visitors to our space either in person or virtually. We can show you a glimpse into the future that your company will want to adventure to!
