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Social media marketing is still relatively new so the notion of “best practices” continues to evolve. A recent Marketing Sherpa Social Media Marketing Benchmark Survey shows that over 40% of marketers reported they subscribe to an informal process when it comes to social marketing practices. Only 15% to 30% have a formal process. Furthermore, anywhere from 28% to 42% of marketers have no process at all! Where does your organization’s social media efforts fit into this chart? Social media is a powerful marketing tool and Envano can help you turn an informal process into one that is optimized to meet organizational goals and objectives.

Source: Marketing Sherpa

Relationships matter. eMarketer said today that 45% of senior marketers who responded to a recent survey indicated social media is a “top priority.”  42% said it is “important.” Only 12% said social networks/applications are a “low priority” or “not relevant.”  Furthermore, recognizing that the right platform needs to be in place to support social media, 45% ranked digital infrastructure as a “top priority” while 52% said it is “important.”  Worth noting, almost 50% of senior marketers believed that search optimization, mobile devices, blogger outreach, viral campaigns, digital advertising and email marketing are “important.” Online games came in with the lowest rank; only 30% deemed them as “important” and 25% said they are a “low priority.”

What are your social media priorities for 2010?  Envano can help you build and manage your social networks on- and off-line.

Source:  Mashable

A recent Popular Media Study looked at three groups of social media users: max connectors (those with 500 plus connections), daily users and all respondents to the survey. The study was to discern the media habits of consumers and their impact on the relationships they forge with the companies they interact with.

All three groups (61%)  used social media to learn about new products and services.  While 64% of all respondents used social media to learn about sales and specials, only 46% of max connectors did the same. Conversely, only 30% of all respondents used social media to gain information about company culture, environmental responsibility, etc., while almost 50% of max connectors did.

Max connectors appear to be more motivated by a company’s culture and products/services and less so by its sales and specials. With their large social network, max connectors are a great resource for marketers because they take the time to get-to-know the companies they interact with.

Do you know what motivates your clients? At Envano, we can help you figure that out.

Source:  Marketing Sherpa

A new study by SocialTwist shows how people share online information. The study was based on people’s use of the “Tell-A-Friend” widget found on blogs, newspaper sites and other websites. The findings may surprise you.

• 59% of people used email to share the info while 25% used instant messenger and 14% used social networking sites like Facebook and Twitter.
• 44% of Tell-A-Friend users turned to Yahoo mail to share their information, 25% used MSN and 19% used Google’s Gmail.
• When it comes to shares by social networking sites, Facebook accounted for 79% while MySpace was at 15% and Twitter was at 5%.

As Jason Falls writes, “When we as internet marketers are making recommendations and building functionality for the mainstream, we have to remember that WE are not mainstream.” Email and instant mesaaging are popular tools. Twitter is growing, but its usage as a share tool hasn’t caught on quite yet.

How does your company share information? Envano is well-acquainted with all the off- and online channels and can help you start the conversation.

Source:  Social Media Explorer

It’s no secret, people ages 45 and up are flocking to the internet. Though, the numbers may be surprising. According to the recent CTAM Pulse report, over 90% use email and over 70% shop online.

Those ages 65+ are avid users of the internet and are the generational leaders of online activity. 94% of “Matures” use email, 77% shop online, 70-71% use the internet for news and health information, 59% do their banking online and 47% play free online games.

Similarly, Baby Boomers (those aged 45-64) are heavy users. 93% report they use email, 71% shop online, 67-73% read news and gather information and 66% use online banking.

While some older adults don’t have the latest in computer technology, they have discovered the strengths of the online world and aren’t afraid to use them. How is your company tapping into these important generational groups?

Source:  Media Post