Mobile Strategy: Does your company have one? If not, you’re already behind!

By Bill Zoelle, Chief Creative Officer

Published: July 20, 2011

According to Hubspot, only 33 percent of companies have a mobile marketing strategy, but 62 percent of marketers plan to have a mobile marketing strategy within the next 12 months.

Traditional websites are designed to be viewed on a computer screen instead of a mobile device. This means that most regular websites are not compatible with mobile devices.  A mobile website is a long term strategy, but did you know that short term strategies exist?  Have you considered some of the following?

1.  2D bar codes (e.g. QR Codes or MS Tags)
2.  Mobile optimized landing pages
3.  Mobile web/native applications

This is just a short list of strategies to bridge the gap while you work to integrate longer term mobile techniques into your website.

Pew Internet Project finds that one third of American adults – 35 percent – own smartphones. More and more people are using their mobile devices to access the Internet while on the go.

Benefits of a mobile web strategy:

1.  Increased traffic to your website, which in turn can increase sales and awareness.
2.  Huge impact on local marketing – one in three mobile searches are local.
3.  Become the market leader with a well-developed mobile strategy
4.  Everyone carries their phone with them, unlike newspaper, radio, tv and even desktop computers.

Creating a mobile strategy will enable your company to reach consumers that are on-the-go and searching for information from their phones.

Now do you think you need a mobile strategy?