Published: March 28, 2016
Consistently creating compelling content drives people to interactive properties, increasing opportunities for potential sales and building a library of online assets with long-term value. Yet, a lack of content and difficulty with content creation are cited as the top two hindrances in deploying an effective content strategy. However, most businesses have more content than they realize; the key to which is an archeological content dig.
The primary purpose behind a content dig is to unearth and leverage unknown assets and buried resources to reach and convert customers and fill holes in current and future content, messaging and brand positioning.
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