Crowdsourced Content: Innovate the Way You Innovate

By Stevie Sleeter, Content & Social Media Manager

Published: April 26, 2016

Have you ever wished you had someone to do your job – while saving money, spurring innovation, pleasing your customers, and creating really great things? Maybe a new product, persuasive content, or fresh product promotion?

Unfortunately, you’re out of luck. No one person is going to do your job for you at little to no cost. Some of your most loyal fans, however, banded together to talk about a brand they love can have a powerful impact on producing high quality results, fast.

A combination of the words “crowd” and “outsourcing,” crowdsourcing has become a mainstream solution for content production and overall brand innovation – and has the potential to convert more new customers than the traditional marketing or sales initiated promotion.

Fresh content and innovation are often cited as roadblocks for today’s companies. Yet, custom and branded apps like Bloomfire, Huddle, and Content allow for collaborative collection and organization of content to share or save for later distribution. Top brands like Pepsi, Coca-Cola and Oreo are turning to the crowd. It’s not only the popular (and cost effective) thing to do. It’s good interactive business.

Check out how leading companies are leveraging crowdsourced content. Download our creative brief.