Published: September 29, 2016
Facebook has quickly become a must-have for most companies and businesses. It’s a search engine, it’s a customer service tool, it’s everything all wrapped in one. But are you executing Facebook correctly for your company?
Stop doing these seven things to maximize your Facebook page the correct way:
1. Not Using Page Roles
Facebook allows companies to have multiple people act as managers of the page by using ‘Page Roles,’ which assigns individuals with a Facebook account to a role within the company’s page. Understanding the different types of roles is important for determining who has all-access to your page and whose access to limit.
2. Liking Your Own Posts
Imagine you post a new status update on your personal Facebook account and then turn around and like it yourself. Sounds strange, right? The same goes for companies liking their own posts on Facebook. Sometimes it’s an accident, but oftentimes it’s intentional in hopes to gain more reach. Stop doing it — have confidence in your posts and your fans will too.
3. Not Understanding Your Audience
Stop pushing products and sales — take a step back and look at your fan base.
- Who are they?
- Why are they looking at your page?
- Where did they come from?
Many companies are so focused on ROI they miss the little things that actually bring customers to their products. Find the right approach and humanize it so people can connect to your brand rather than your product.
4. Not Paying to Play
You have great content, media and innovative ideas, but people are not seeing your posts. The best posts can go nowhere without putting a little bit of money behind them. Boosting a post, running ads and speaking about relevant topics will help increase brand visibility per Facebook’s algorithm.
5. Sharing Content With a Poor User Experience
Curating content is great and strongly suggested on all social media platforms, but make sure that the content you are sharing is viewable on mobile devices. Be mindful that the majority of users on Facebook are looking at your page on a smartphone. Keeping a positive user experience across all platforms is ideal to drive engagement and gain clicks.
6. Ignoring Comments From Fans
The whole point of Facebook is to engage, ensuring your audience feels like they are participating in a one-on-one conversation. If a fan comments, respond in a timely manner. Whether it is a simple, “Thank you for your support!” or offering up additional information.
Not all comments are positive, but that doesn’t mean they should get ignored or deleted. Always try to spin the negative comment in a positive way — this shows fans you are available and care strongly about their opinions. It shows your audience that you value them.
7. Not Being Available
Never schedule out your posts and call it a day. Being a social media manager is not a 9-to-5 job — it’s a 24-hour, always available job. Be current. Be aware. Be there.
One of the main features of Facebook Pages is that it tells your audience your ‘average response time.’ This feature is important to fans; they want to know that you are there to answer their comments, questions and concerns. They want to know that you see their posts. They want to feel important … they want to participate with your brand.
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