Tips for Creating GIFs

By Loy Vang, Senior Digital Designer

Published: July 1, 2019

When you’re looking to capture your audience’s attention with visuals, a still image might not cut it. Creating GIFs can be a great way to express your thought and tell a story in a more engaging way. 

When it comes to creating GIFs, the possibilities are endless. GIFs can be used to add life to your website, make your digital ad more eye-catching or amp up your social post. With so many applications, it’s easy to get excited about creating lots of elaborate GIFs without considering how to optimize them. 

For starters, the specifications for your GIF will vary depending on where you intend to use it. But, this isn’t all you should consider. When creating GIFs, the number of colors you use, the flourishes you choose as well as the number of frames you’ve created can either enhance or detract from the message you are trying to convey. 

So how can you make sure your GIF is impactful? Check out the video below for my favorite tips for creating GIFs!

Need a hand creating eye-catching GIFs? Let’s chat!