Solution
For many years, Envano has used a non-traditional, phased website redesign strategy, breaking away from the typical “big launch” model in favor of an ongoing, iterative process.
The team starts with a digital assessment to determine whether incremental change is the right path. More often than not, it is.
Instead of replacing everything at once, the process begins by solving critical problems and needs first, and wants later. This ensures the client gets real, measurable wins early in the process, while still working toward long-term goals.
Key elements:
• Prioritized problem-solving: Address the issues that impact customer experience and functionality first. For RBA, this meant improving site performance and usability before moving on to visual refreshes.
• Budget-friendly scalability: Clients don’t need to invest in a massive project all at once. Instead, they can phase investment over time, giving them flexibility to pivot or reprioritize as business needs evolve.
• Brand-first evolution: For Lakeside, the site needed to represent their updated brand at a trade show effectively. The phased process allowed them to launch a strategically improved version of their site on time, while continuing to enhance it in the future.
•Ongoing digital rhythm: Clients like Superior benefit from a consistent cadence of digital improvement. When they needed to highlight a new industry, the existing site framework and process enabled quick and seamless expansion.
•Cultural shift: Perhaps most importantly, this method encourages clients to rethink their relationship with digital, seeing it not as a project with an end date, but as an ongoing effort that’s constantly evolving.
This phased website redesign process is uniquely agile. It allows teams to adapt in real time, stay ahead of trends, and take advantage of new innovations without waiting for the next big project. As an early adopter of this method, Envano has long applied it to both brand and agency sites with proven success. For prospective clients, the takeaway is simple: you don’t need to overhaul everything to make meaningful progress. A phased strategy enables you to move faster, stay flexible, and continuously improve, all while keeping your brand aligned and your budget under control.
We refer to this as “Always On Digital” as it moves the client to a continuous improvement of their Digital Brand presence!
The team starts with a digital assessment to determine whether incremental change is the right path. More often than not, it is.
Instead of replacing everything at once, the process begins by solving critical problems and needs first, and wants later. This ensures the client gets real, measurable wins early in the process, while still working toward long-term goals.
Key elements:
• Prioritized problem-solving: Address the issues that impact customer experience and functionality first. For RBA, this meant improving site performance and usability before moving on to visual refreshes.
• Budget-friendly scalability: Clients don’t need to invest in a massive project all at once. Instead, they can phase investment over time, giving them flexibility to pivot or reprioritize as business needs evolve.
• Brand-first evolution: For Lakeside, the site needed to represent their updated brand at a trade show effectively. The phased process allowed them to launch a strategically improved version of their site on time, while continuing to enhance it in the future.
•Ongoing digital rhythm: Clients like Superior benefit from a consistent cadence of digital improvement. When they needed to highlight a new industry, the existing site framework and process enabled quick and seamless expansion.
•Cultural shift: Perhaps most importantly, this method encourages clients to rethink their relationship with digital, seeing it not as a project with an end date, but as an ongoing effort that’s constantly evolving.
This phased website redesign process is uniquely agile. It allows teams to adapt in real time, stay ahead of trends, and take advantage of new innovations without waiting for the next big project. As an early adopter of this method, Envano has long applied it to both brand and agency sites with proven success. For prospective clients, the takeaway is simple: you don’t need to overhaul everything to make meaningful progress. A phased strategy enables you to move faster, stay flexible, and continuously improve, all while keeping your brand aligned and your budget under control.
We refer to this as “Always On Digital” as it moves the client to a continuous improvement of their Digital Brand presence!
