For today’s business leaders, assessing and understanding the current landscape against company initiatives is a key component of developing an effective strategy and determining direction, particularly in interactive business. Success in business today demands agility. Business problems must be defined and dealt with swiftly.
Assessing the current landscape is a key component of developing an effective strategy and determining which direction to go. At Envano, we help audit our clients’ current interactive approach, assess the competitive landscape, and make recommendations for improvement and growth – through a straudiment.
What Does It Mean?
Straudiment is defined as the following: “a written document that highlights and addresses a current situation positioned against opportunity for future growth, building an actionable strategy through accurate assessment” – a combination of audit, assessment, and strategy.
Think of it as you would a car – most people do not drive 10,000 miles without maintenance or at least a diagnostic checkup. The same is true for interactive touch points. A website, among other channels, always requires maintenance and updates. An Envano interactive audit acts as that diagnostic exam, providing a tangible snapshot of strengths, weaknesses, opportunities, and threats in the interactive space; a tool that becomes increasingly more valuable with the ever-changing nature and pace of technology.
The business value of investing in an interactive straudiment lies in the outside perspective. Too often, organizations operate from the inside out, and not in a good way. This outside in perspective brings light to internal and external roadblocks, opportunities, and low hanging fruit.
Several of our customers started working with us when they came to Envano in need of an external perspective, an evaluation of their interactive initiatives. Through an audit and assessment, Envano helped bring to light unseen areas for growth that offered a competitive advantage, including recommendations to better cater to audiences while driving profitable change.
Assessing where you stand as a company and devising a plan to get there intelligently is key to successful implementation of business initiatives, on or offline.
Envano believes in an approach that puts people first, then determines process, and finally employs a technology. In one instance our client, a used heavy equipment sales company, began by believing they just need a makeover of their current web site. Through our discovery, Envano helped them completely reframe their user experience making the new website more attractive, mobile friendly and easy to use. The user experience was the key to moving the needle.