Customer Experience

Arctica Email Automation

See how an international e-commerce ski race clothing company increased conversions through email automation.

Challenge

Arctica is an e-commerce ski race clothing company that provides racers with affordable, high-quality ski race gear. Arctica felt they were missing customers at important parts of their purchasing journey. They have several tools at their disposal but needed a helping hand in optimizing those tools and reaching customers at the exact moment they needed Arctica.
Two skiers wearing Arctica apparel with a text overlay stating: “There’s nothing like that new Arctica apparel feeling.”

Solution

After identifying email as the target tactic, Envano helped Arctica create email automations to help reach the right customers at the right moment, with the right message, automatically. Envano created four automations, an abandoned cart reminder, a post-purchase review request, a first-time buyer follow-up and a win-back offer.

After implementation, Arctica saw an increase in reviews on their products, as well as follow-up purchases.
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