To address this, as part of a full website redesign, Envano rebuilt the entire site architecture around how customers naturally search, browse, and make decisions. 

We began by clarifying the core audience segments and identifying what customers are trying to accomplish on the site. From there, we reorganized the content to match those mental models and simplified the overall navigation experience. 

Key updates included:

Streamlining the top-level nav into intuitive categories
Consolidating related content into logical hubs
Moving high-value calls-to-action into the eyebrow nav for greater visibility throughout the experience

The Outcome 

As a result, Renewal by Andersen now benefits from:

A more intuitive user journey across desktop and mobile
Faster access to educational content and product information
Calls-to-action are surfaced consistently and prominently
The website navigation now supports both user intent and business goals
The redesign created a scalable foundation for future enhancements

Ultimately, by integrating nav strategy directly into the full website redesign, Envano helped Renewal by Andersen deliver a cleaner, more user-centered digital experience, one that guides, informs, and confidently moves customers forward.